Is it possible to make more money by doing less?
Is it possible to do less and earn more?
But not in the way you might first think.
Stay with me here.
I need to show you how it’s possible, but you’re probably thinking this sounds too good to be true.
I know I would be - but really it is.
As some of you will know, I started my business journey as a web designer.
I had big dreams - I wanted to build an empire, a web design company that helped small businesses with affordable websites and marketing.
But, I got myself into a right pickle with my first client.
I didn’t think to discuss content, so I ended up designing the website and writing the content for free.
As a new business, this was an easy mistake to make.
I learnt pretty quickly that I needed to charge for writing, but even then, some clients would opt-out, and I’d still end up spending time copy editing.
I remember one client; she was adamant she would write the copy herself.
I spent several weeks chasing her for it, then when it finally came (spread out in several emails nonetheless), it was appalling quality.
I couldn’t possibly add that to the website I’d designed, so I spent more time editing it.
Again, I learnt a valuable lesson. Time is precious. Time equals money.
And I was losing money by chasing content.
I needed to spend my time wisely.
I focused on doing one part of the website puzzle, the copywriting, so that I could increase my profit.
By offering fewer services, I made more money.
When you focus on doing one thing really well instead of lots of mediocre things, you position yourself as the go-to person and you attract higher-quality clients.
You can charge more because you’re the expert in that one thing.
You’re quick, so you can get more done.
For me, it was writing website copy, but I could have picked another piece of the website puzzle - web design, SEO, digital marketing.
Can YOU do less and earn more?
Focus on doing one thing really well and get help from other experts.
Your results will be AMAZING.
You’ll attract higher-quality clients, and you’ll be able to charge more.
You’ll grow your business and make more money.
Of course, you’ll still be busy - you won’t have more time to do NOTHING.
But you’ll have more time to make money.
You’ll be doing fewer THINGS and make more money.
Life will be easier, less stressful.
Seriously, stop wearing all of the hats in your business.
It’s not your responsibility to chase your clients for website content.
There is another way.